UAE. Dubai Duty Free has received its twelfth Superbrands Award at the Superbrands Tribute Event held on 30 May at the Inter-Continental Dubai Festival City.
The retailer was awarded Superbrands status for the tenth time. It was the only brand to win the ‘Brand of the Year’ award over two consecutive years (2010/2011).
The Dubai Duty Free award was presented by the Superbrands Council in the UAE, an offshoot of the Superbrands organisation, which comprises councils throughout the world. The UAE Council consists of senior executives from companies within the emirates.
Dubai Duty Free Executive Vice Chairman Colm McLoughlin said: “We are delighted to receive our twelfth Superbrands award which is a remarkable achievement and I thank the council members and associates for voting for Dubai Duty Free. This award is essentially a well-deserved endorsement of our brand and organisation and reflects our efforts over the past 32 years.”
