UK. Last week in London, ahead of the 129th Wimbledon Championships, Dubai Duty Free was the presenting sponsor of the 10th annual WTA (Women’s Tennis Association) pre-event party.
The event, co-hosted by the WTA and Sir Richard Branson, was held at The Roof Gardens in Kensington, London. Party attendees included Serena Williams, Maria Sharapova, Ana Ivanovic, Laura Robson and Natalie Pinkham.
Party guests had the opportunity to win one of five tickets for the Dubai Duty Free Millennium Millionaire draw, with the chance to win US$1 million.
![]() |
Stars at the event included footballer Bastian Schweinsteiger and tennis players Ana Ivanovic, Maria Sharapova and Serena Williams |
![]() | ![]() |
WTA Chairman and CEO Stacey Allaster said: “We are delighted to celebrate our 10th WTA pre-Wimbledon Party presented by Dubai Duty Free in the beautiful surroundings of The Roof Gardens. Dubai Duty Free have been a loyal and supportive partner over many years and continue to take this wonderful event to new heights. It is a great opportunity for us to bring our players together to showcase all of the incredible and inspiring work they do both on and off the court.”
Dubai Duty Free Executive Vice Chairman Colm McLoughlin commented: “The WTA pre-Wimbledon Party has rapidly become one of the most glamorous events in the Dubai Duty Free social calendar. It provides us with an excellent opportunity to celebrate and promote our close association with the sport and renew friendships and acquaintances with many of the players and tennis professionals we will be welcoming back for the Dubai Duty Free Tennis Championships in February.”
Sir Richard Branson added: “What an amazing night. It is inspiring to be surrounded by so many incredible female athletes just before they hit SW19. I have been a great supporter of the WTA for many years and we’ve even successfully battled for equal prize money. It’s great to celebrate these wonderful women who excel at my favourite sport.”