To mark the launch of Jack Daniel’s No. 27 Gold Tennessee Whiskey in the Middle East, India and Africa region, Dubai Duty Free is offering one shopper the chance to a win kilo of gold through the “˜Gold Reward’ promotion.
Jack Daniel’s No. 27 Gold Tennessee Whiskey – a Dubai Duty Free exclusive in the region – is the first permanent line extension to the Jack Daniel’s family since Gentleman Jack in 1988. It is only being released in a limited number of markets. Described as a refined and distinctively finished expression of the original Old No. 7 Tennessee Whiskey, its name comes from being matured twice – first in a new white oak barrel and then again in a maple barrel. This is said to account for the whiskey’s warm and luxurious finish.
To become eligible to win the kilo of gold, travellers passing through Dubai International Airport during September need only purchase any member of the Jack Daniel’s family of brands.
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The kilo of gold is on prominent display in Dubai Duty Free’s T3 store at Dubai International | |
The kilo of gold is on prominent display this month in the Dubai Duty Free store at Terminal 3 of Dubai International. The draw will take place in October.
In conjunction with the promotion, special tastings of Jack Daniel’s No. 27 Gold Tennessee Whiskey will be held in Jack’s Bar & Grill at Concourse A.
Brown-Forman Travel Retail Area Director Tony McIver commented: “We are very excited about launching this special whiskey with Dubai Duty Free with a promotion that is very relevant and highly engaging. When any discussion involves Dubai International Airport, Dubai Duty Free and Jack Daniel’s Tennessee Whiskey, you are talking about three “˜Gold Medal’ entities. So when it was determined that No. 27 Gold would be introduced in Dubai Duty Free we simply had to go with a promotion that is really special and unique; hence, the kilo of gold giveaway,” McIver said.
Dubai Duty Free Executive Vice Chairman Colm McLoughlin said: “The introduction of Jack Daniel’s No. 27 Gold is an exciting and innovative addition to the Jack Daniel’s family. The “˜Gold Reward’ promotion, in which the consumer has a chance to win a kilo of gold, is a perfect fit for Dubai Duty Free and will be extremely attractive to our customers. We are looking forward to celebrating a successful promotion for Jack Daniel’s in Dubai Duty Free.”
