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The new packaging includes larger images which aim to capture customer interest and to offer more product information |
Belgian chocolatier Duc d’O has launched a stronger packaging concept focused on improved taste appeal and product differentiation.
Duc d’O rebranded in 2013 when its packaging was changed to offer a more artisanal and authentic look. Its new packaging includes larger product images which aim not only to capture customer interest but also to be more informative. Colour coding is added to help the customer distinguish the different flavours.
“These packaging changes are fully aligned with the qualitative positioning of the Duc d’O brand. The new improved look and feel will help the brand to strengthen its premium artisanal positioning in the market,” the brand stated.
