NETHERLANDS. Specialist duty free supplier Dufri International has launched new Sony and Olympus branded digital cameras and introduced the 2007 range of Sony Handycam camcorders.
SONY CYBER-SHOT CAMERAS
Light and compact, the new Sony Cyber-shot DSC-W35 and DSC-W55 models boast luxurious looks and a durable metal face. The DSC-W55 has a brushed aluminium facing and comes in silver, black, blue and pink colours.
Available throughout Europe from February 2007, the cameras have a 7.2 effective megapixel sensor and Real Imaging Processor. The High Sensitivity (REI) mode boosts the maximum sensitivity of both cameras, while the Sony Clear RAW NR noise reduction algorithm suppresses picture noise at highest sensitivity settings.
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Sony Cyber-shots: DSC-W55 Silver, DSC-W55 Pink and DSC-W35 Silver. Each has a 7.2 effective megapixel sensor |
The high quality Carl Zeiss Vario-Tessar lens offers a 3x optical zoom range and a 6x digital zoom along with a combined 14x Smart Zoom. The lens can also focus to 2cm shooting distance for close-ups in Macro mode. Shots can be framed using the optical viewfinder as an alternative to the 2-inch LCD screen, while the DSC-W55 offers an even bigger picture with its easy to read 2.5-inch screen.
On-screen guidance is given on the most appropriate print paper size and number of shots available with remaining memory. A Direct Play button switches instantly to playback for quick confirmation of shots.
The energy-efficient design of both models delivers 380 shots between charges.
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The ultra-slim Olympus FE-230 has eight shooting programmes |
OLYMPUS CAMERAS
The Olympus FE-230 has a slimline stainless metal body which is just 16.5mm thick. Features include a TruePic TURBO image processor, a resolution of 7.1 Megapixels, a 3x zoom lens and a big 6.4cm LCD screen.
The ultra-slim FE-230 is said to offer great quality at a low price and will be available from February.
The camera incorporates a “one button, one function” design principle. A mode dial lets users choose between the camera’s eight shooting programmes. The camera offers 25 European languages.
An XD Picture Card slot and the internal memory make for plenty of storage space, and Olympus Master software edits and archives pictures on a computer.
The Olympus µ 760, available in three eye-catching colours, has a sleek, weatherproof body packing 7.1 Megapixels. This 3x zoom camera also integrates Dual Image Stabilization, preventing blurring.
BrightCapture Technology is claimed to guarantee great atmospheric shots. The µ 760 features special scene modes that increase the ISO value to 1600 – so the flash needs to be used less often – while retaining full 7.1 Megapixel image quality. The large 6.4cm LCD screen has 230,000 pixels, meaning views are around four times brighter than on a standard LCD.
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The 7.1 Megapixel Olympus µ 770 hits the shelves in March |
Available from March 2007, the camera features 25 languages, internal memory and an xD-Picture Card slot.
The new 7.1 Megapixel Olympus µ 770 is encased in a metal body, waterproof to 10m, shockproof against falls from up to 1.5m, and freezeproof to -10 degrees Celsius. The crushproof model can also withstand loads of 100kg.
The 3x zoom lens employs an inner-folded light path design which means no parts protrude that might get bumped or broken.
Other features include BrightCapture Technology, a 6.4cm HyperCrystal LCD, and a built-in one-touch light. The camera hits the shelves in March 2007.
SONY HANDYCAM CAMCORDERS
The latest Hard Disk Drive (HDD) Handycam range from Sony is said to offer “impressively long” recording time and longer battery life, without the hassle of carrying extra tapes.
Ultra-compact, lightweight and easy to use, the new HDD range records footage on to the camcorder’s hard disk which can be easily searched, viewed, or downloaded to a PC.
Starting with 30GB on entry models, HDD Handycam offers up to 60GB hard disk capacity which can store up to 41 hours 50 minutes of video or 9,999 still pictures. The new-generation H-Series InfoLITHIUM battery delivers up to ten hours continuous shooting (DCR-SR32E, with optional battery) from a single charge.
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The lightweight Sony HDD Handycam DCR-SR72E |
High-end models (DCR-SR190E/DCR-SR290E) feature latest-generation ClearVid CMOS Sensor technology for superlative imaging quality, with still image capability upgraded to a maximum 6 Megapixel with “˜Super SteadyShot’ Optical Image Stabilisation (DCR-SR290E). Shooting in low light is also enhanced for all models with a new Auto Slow Shutter mode that automatically boosts minimum illumination performance up to 1.5lux (SR290E/SR190E).
The Sony Handycam DCR-SR32E, DCR-SR52E, DCR-SR72E, DCR-SR190E and DCR-SR290E will be available throughout Europe from March.
The new Sony Mini DV Camcorder range 2007 is said to be easier to use than before. A new Usage Guide function (excluding the DCR-HC27E) offers a concise explanation of main functions on the camcorder’s LCD touch screen.
All new Sony DV Handycam models feature high quality Carl Zeiss Vario-Tessar optics plus Super SteadyShot image stabilisation for crisper, clearer pictures during handheld shooting.
The Sony Handycam DCR-HC27E, DCR-HC37E, DCR-HC45E and DCR-HC47E will be available throughout Europe from February.
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Sony DVD Handycams: DVD306 (left) and DVD106 (right) |
The new Sony DVD Handycam range offers stamina, a powerful zoom and records directly on to DVD. Every Sony DVD Handycam offers the “˜shoot-eject-play’ convenience of direct playback on a standard DVD player. With the addition of DVD+R DL (Dual-Layer) recording, all new models can record for a maximum of 110 minutes.
Every DVD Handycam now includes a colour viewfinder for framing and reviewing shots, and additional Record Start/Stop and zoom buttons are placed on the border of the camcorder’s flip-out LCD screen. The LCD touch screen has a new-generation Home menu and Help function.
The DVD506E and DVD406E models feature a high-resolution (211k pixels) 2.7-inch wide Clear Photo LCD plus screen for improved contrast and a colour range that is about 1.6 times wider than normal hybrid LCD screens. All models feature support for Memory Stick DUO removable media for still image recording, Hi-Speed USB 2.0 connectivity to a PC for editing, and compatibility with a wide range of DVD-R / -RW / +RW / +R DL media.
The Sony Handycam DCR-DVD106E, DCR-DVD109E, DCR-DVD306E, DCR-DVD406E and DCR-DVD506E will be available throughout Europe from this month.
About Dufri International
Dufri International is a specialist supplier to duty free and travel retail markets worldwide, such as airport shops, military shops, airlines, border and diplomatic shops, cruise and ferry lines. The portfolio includes Sony, Philips, Apple iPod, Olympus, Princess, JVC, Sangean, Braun, Panasonic, Canon, Boynq, Sandisk, Gillette, Oral B, Pioneer Headphones and BodyGlove.
For details, contact Laila Lemmer, Marketing Manager, Dufri International BV, Capronilaan 22, 1119NS Schiphol-Rijk, tel: +31 20 316 0 264, fax: +31 20 316 0 288, e-mail laila.lemmer@dufri.com Visit www.dufri.com
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