AUSTRALIA. Dufry has won a seven-year duty free contract at Perth International Airport T1, where it will run departures and arrivals stores in around 2,300sq m of space. As reported in February, JR/Duty Free decided to exit its contract (which began in November 2013) at the location early, following an agreement with the airport company.
Dufry said it would bring “a world class experience” to Perth Airport across the stores, with around 1,200sq m in departures and 1,100sq m in arrivals.
The retailer said the stores would feature a “tailor-made design” for the core categories and a specific format for Australian and local Western Australian produce, including spirits, wines and gifts. Dufry said it will partner with Perth Airport to enhance the digital experience for passengers through the roll-out of loyalty programme RED by Dufry, as well as its Reserve and Collect and in-store digital tools.
Perth Airport CEO Kevin Brown said: “This agreement will give passengers a duty free offer that includes an expanded range and categories both in-store and online, as well as exceptional service, and a high level of digital and technological innovation. Dufry’s holistic duty free concept will further enhance the passenger experience and grow the duty free category.
“Perth Airport has undergone a major transformation over the past seven years with a A$1 billion redevelopment programme, and is now planning another A$2.5 billion of development including an upgrade of the T1 International terminal, to meet predicted strong passenger growth. This expanded duty free opportunity will help deliver a world-class customer experience which is at the heart of everything we do.”
Dufry Divisional CEO for Eastern Europe, Asia, Middle East and Australia Andrea Belardini said: “We are proud to be awarded this concession with Perth Airport. We are set to develop a retail experience with a high level of technological innovation, a bespoke Sense of Place and a strong focus on digital engagement.
“Following the delivery of our New Generation Store in Melbourne and the very recent award of the Hong Kong High Speed Railway contract, we consider this new award as a further evidence of our commitment to expand in Asia Pacific, through the delivery of state of the art retail experience and a strong partnership approach. We have appreciated since the outset the close cooperation with Perth Airport management in setting a common agenda and establishing ways of working to ensure the delivery of a consumer-centric approach. We would like to thank the airport for their trust on us and we look forward to working in close partnership to deliver Dufry’s world class experience to travellers.”
Perth Airport is the fourth busiest in the country in terms of passenger traffic, with more than 4 million international travellers in 2017. Tourism Western Australia has said that work continues to attract direct flights from major centres in China, Japan and India, besides existing strong travel links with Indonesia, UK, Singapore and New Zealand.
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