Dufry has launched “˜The Authentic Russian Vodka Collection’ promotion across its Russian and Armenian airport network, which includes Moscow’s Sheremetyevo, Domodedevo and Vnukovo airports, as well as Yerevan’s Zvartnots International Airport.
Designed to be a showcase of leading vodkas from Russia, this temporary consumer sampling promotion features flagship Russian Standard Vodkas, Green Mark, Parliament and Kauffman together under one banner.
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The Authentic Russian Vodka Collection is designed to be a showcase of leading vodkas from Russia, including Russian Standard, Green Mark, Parliament and Kauffman |
Russian Standard Vodka is said to be Russia’s number one premium vodka, while Green Mark is the most popular Russian brand in the standard segment. Made in Moscow, Parliament is a leading premium brand that uses a distinctive milk filtration process. Kauffman is a luxury vodka brand from Russia presented in an exclusive curvaceous bottle.
Dufry EMEA & Asia Product Manager for Alcohol Nancy Steinberg said: “We expect this promotion, which highlights The Authentic Russian Vodka Collection, to drive penetration into our shops and conversion to purchase once consumers taste these authentic Russian brands.”
“Our first sampling activations with Dufry this year are very exciting,” said Russian Standard General Manager of Global Travel Retail Walter Kooijman. “We believe our portfolio of authentic brands will continue to grow the vodka category in this important sales channel.”
