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Dunhill’s limited-edition cigarette blends are innovatively packaged in fresh, modern colours |
UK. February 2007 sees the start of Dunhill’s 100th anniversary celebrations. Three limited-edition cigarette blends are now available in selected duty free outlets worldwide.
Reflecting Dunhill’s international status, the blends will be available initially in 33 countries, rising to 35, and covering 74 airports, including Taipei, Dubai, Frankfurt, London, Paris, Moscow, Bangkok, Shanghai and Tokyo (see below for full list of stockists).
The three special-edition blends are inspired by those recorded in the Dunhill “My Mixture” books. These unique books, started in 1907, chart the customised tobacco blends created for many of Dunhill’s early customers – eventually detailing over 33,000.
As part of the year-long celebrations, British American Tobacco has designed innovative packaging using fresh and modern colours to highlight the “exciting” new tastes.
The packs themselves open as if on springs, and feature an image from the original “My Mixture” books inside, designed to demonstrate the quality and timelessness of the brand itself.
These celebration packs will be available in two presentations. The first is an impressive 100 cigarette cube, including five packs of a single blend available in airports.
The second, available onboard selected airlines, is a special edition gift box containing three packs of each of the different blends. In all the listed airports limited-edition products will be showcased in stylish units designed to grab consumer attention.
When they were unveiled to trade customers on 18 January in London, Javier Gonzalez, Brand and Operations Manager for British American Tobacco, noted some of the feedback, which included:
– “Wow! Never seen this kind of packaging before.”
– “It’s a huge factor of differentiation for Dunhill compared to other brands.”
– “It looks fashionable, trendy and chic.”
The pricing of the 100th anniversary packs are subject to change, although 100s packs will be price index 70% versus King Size 200 cigarettes. Further details concerning local market and airline prices are available on request.
AIRLINE STOCKISTS:
British Airways, Lufthansa, Cathay Pacific, EVA, China Eastern, Dragonair
AIRPORT STOCKISTS:
Taiwan: Taipei
China: Hong Kong, Shanghai, Beijing, Guangzhou, Shenyang; Chengdu, Dalian, Xiamen, Xian, Macau
Singapore: Singapore
Thailand: Bangkok, Phuket
Japan: Tokyo, Osaka, Nagoya
Vietnam: Hanoi, Ho Chi Minh
Malaysia: Kuala Lumpur
Korea: Seoul
Australia: Sydney, Melbourne (March/ April)
UK: London Heathrow, London City, Gatwick, Manchester
Germany: Frankfurt, Munich, Berlin, Hamburg
France: Paris Orly, Paris Charles de Gaulle (2X100s cubes)
Italy: Rome, Milan
Greece: Athens
Spain: Madrid, Barcelona, Palma (2X100s cubes)
Russia: Moscow Domodedovo, Sheremetyevo, St Petersburg
Turkey: Istanbul, Antalya, Dalaman
Ireland: Dublin
Netherlands: Amsterdam
Switzerland: Zurich, Geneva (2X100s cubes)
Hungary: Budapest
Brazil: Sao Paulo, Rio de Janeiro
Argentina: Buenos Aires
Mexico: Mexico City, Cancun, Monterrey
Dominican Republic: St Domingo
Uruguay: Montevideo, Punta del Este
Peru: Lima
UAE: Dubai, Abu Dhabi
Bahrain: Manama
Kuwait: Kuwait
Qatar: Doha
Egypt: Cairo, Hurgada
Israel: Tel Aviv
South Africa: Cape Town, Johannesburg, Durban
Nigeria: Lagos (from March 2007)
