UK. Dunhill London will introduce its new men’s fragrance to the travel retail channel, exclusively at London Heathrow Terminal 5, in partnership with World Duty Free (WDF).
The facility will open on 27 March.
To mark the launch, the face of Dunhill London, actor Henry Cavill, will be at T5 on opening day. He will be available to sign Dunhill London fragrance bottles, to help create what the company describes as a “very special and unique” gift for Father’s Day.
The new scent by Dunhill London – reportedly inspired by the London landscape – is said to be fresh, innovative, rich and refined. Key ingredients include cardamom and woods.
WDF Head of Category – Beauty and Luxury Goods Debbie Ansell commented: “Fragrance is such a key part of the World Duty Free offering. 20% of the UK sales of prestige fragrances are sold through our stores.
“We are therefore delighted to add another travel retail exclusive to our Terminal 5 stores. Dunhill London is an exciting brand and we are looking forward to welcoming Henry Cavill, the face of Dunhill London, to our launch day.”
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