Luxottica Travel Retail and Duty Free Americas have introduced a shop-in-shop for Ray-Ban and Oakley sunglasses at Hartsfield Jackson Atlanta International Airport.
The supplier described the 210sq ft concept, in Duty Free Americas’ main store on Concourse E, as the “most premium and eye-catching format to date” for the two brands. Luxottica reported that sales of both brands at the location have increased by more than +300% since the shop-in-shop was opened.
The concept will provide a blueprint for similar concepts at other Duty Free Americas locations. It features dedicated space for Ray-Ban’s Icon models as well as a special Polarized zone with interactive elements, including a “Magic Mirror”, and product information.
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Luxottica Group Travel Retail & Special Channels Director Francis Gros said: “This concept has allowed us – in partnership with Duty Free Americas – to deliver a truly engaging experience through one of the most impactful presentations of Oakley and Ray-Ban in travel retail. This approach represents another important step in the ongoing execution of our multi-formatting strategy, providing us with a platform to deliver something new and exciting within the sunglasses category.”
Duty Free Americas CEO Jerome Falic said: “It has been a pleasure working with Luxottica during the conception and opening of this fabulous first-of-its-kind concept store. It expands our fashion range and enhances the customer experience by showcasing two of the world’s foremost eyewear brands in a setting that offers the latest technology. We look forward to continuing this association with Luxottica at other airports in the near future.”
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