Regional distributor Duty Free Dynamics (DFD) has added US sports apparel specialist Champion to its brand line-up.
As the brand’s exclusive partner in travel retail in the Americas, DFD will distribute selected Champion products, including Reverse Weave Sweats. The range also includes other Champion best-sellers such as the Classic Heritage shirt and the Jersey Jogger.
DFD said it aims to establish Champion standalone boutiques in prominent locations and shop-in-shop concepts, to “ensure ultimate visibility” in travel retail. It will adapt to operators’ available spaces to create personalised environments, the company added.
DFD Category Manager for Apparel Jason Restrepo said: “We are excited to announce our partnership with the iconic Champion brand.
“This addition to our apparel line-up continues to provide our retail operators with lifestyle products that inspire confidence, inclusiveness and commitment. Champion is an authentic brand that is fully in line with the attitude of consumers who seek that distinctiveness for both, everyday and sports activities.”
