Travel retail distributor Duty Free Dynamics (DFD), owned by E. Liberman Group, has named Martin Mairal as its new Chief Executive Officer. The company said he will lead its commitment to growth in the global travel retail market.
Duty Free Dynamics – which has offices in Panama, Barcelona, Miami and Hong Kong – distributes products across numerous key travel retail categories, with major brands represented including Guess, Adidas, Clarks, Gucci, Anne Klein, Zippo, Lego and Haribo.
Mairal has been a Director of Haut de Gamme Corp, a DFD sister company which is a global brand distributor for domestic markets, for the past 12 years.
Mairal said that under his leadership, DFD will be focused on three fundamental pillars.
He explained: “Firstly, we are working to further increase the added value that DFD offers to brands, by generating additional volume of business for them, while ensuring a consistent brand image and an exceptional experience in all territories where we operate.
“Secondly, we aim to strengthen strategic alliances with our network of retail operators, by providing them with logistical support through our global platform, as well as commercial and marketing support, and offering new business opportunities and partnerships.
“And thirdly, we are driving the expansion of Duty Free Dynamics by extending the commercial platforms in Barcelona in the coming months to service the EMEA market, and by establishing teams in APAC in 2024 based directly on the existing platforms in those regions.”
DFD said: “The arrival of Martin Mairal as CEO marks a new chapter in the history of Duty Free Dynamics. His strategic leadership, global experience and customer-centric approach will help us achieve new levels of success and capitalise on emerging opportunities in the travel retail industry.” 
