Travel retail specialists Duty Free Global and The Shed Distillery of PJ Rigney have finalised a strategic partnership for the launch of a 1-litre, travel shopping-exclusive edition of Drumshanbo Gunpowder Irish Gin.
Drumshanbo Gunpowder Irish Gin is slow-distilled with oriental botanicals and gunpowder tea at The Shed Distillery of PJ Rigney in Drumshanbo, Ireland.
The new 1000ml edition will be unveiled at the upcoming TFWA World Exhibition & Conference in Cannes (Blue Village H17).
Since its launch two years ago, Drumshanbo Gunpowder Irish Gin has been listed in selected airports, including Dublin, New York JFK and Bahrain. The brand said it had invested in promotions and customer activations across global duty free.
The Shed Distillery of PJ Rigney’s portfolio includes the recently-launched Sausage Tree Pure Irish Vodka and Premier Grand Cru Irish whiskey.
The Shed Distillery of PJ Rigney founder and Managing Director Patrick Rigney is renowned as a creative spirits entrepreneur. As Baileys Executive Director, Rigney invented the twin-bottle Sheridan’s Coffee Layered Liqueur and introduced a similarly bold packaging concept with his Boru Irish vodka brand. He founded The Shed Distillery in December 2014.
“Our strategic partnership with Duty Free Global for the launch of the bespoke 1000ml Drumshanbo Gunpowder Irish Gin bottle is a pivotal development for our brand globally,” Rigney said.
He explained that Duty Free Global’s insight into the travel retail consumer was fundamental to the introduction of the new edition at the TFWA event.
“Travel retail has been and will continue to be instrumental in establishing the remarkable global presence of Drumshanbo Gunpowder Irish Gin, Sausage Tree Pure Irish Vodka and future releases from The Shed Distillery,” he said.
Duty Free Global founder and Director Barry Geogheghan said the consistently growing demand from duty free customers internationally for premium quality gin made the release of the new 1000ml bottle inevitable.
“We at Duty Free Global are extremely proud to be representing the top-quality products from the Shed Distillery. We are very confident that the Drumshanbo Gunpowder Irish Gin in the new duty free format will be a huge success with our travel retail operator partners around the globe,” he stated.
Tastings will be available on-stand during the TFWA World Exhibition.
