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Dyrberg/Kern’s first sterling silver collection is launched at the TFWA World Exhibition |
Danish jewellery specialist Dyrberg/Kern has unveiled details of its new fashion jewellery and watch collections, including its first sterling silver jewellery collection for the travel retail market. The new items will be showcased at the 2012 TFWA World Exhibition (Stand number: Blue Village E13).
For Spring/Summer 2013, the Sinners & Saints designer jewellery collection has tried to identify the many shades of grey that constitute the place between black or white, bad or good, according to the company.
The collection consists of several smaller jewellery series, each with its own story. It will introduce new styles to its popular and elegant Starlight series, cool and mysterious organic bone structures in Wishbone, and sparkling statement jewellery in the chic Chain Reaction.
Sterling silver jewellery collection
For the first time, the Danish jewellery company is launching a collection in sterling silver into the travel retail market to emphasise its position as a leading manufacturer of high quality designer jewellery.
The range of selected items includes some brand new styles.
The collection will not replace Dyrberg/Kern’s popular designs in plated metal and stainless steel, but was developed to broaden the brand’s offering.
“We have a unique position in the market for high quality contemporary jewellery. But we never stop developing,
and since we experience a growing demand for sterling silver from our customers, we decided that it was time for
a new launch,” explained CEO Michael Brock Jeppesen.
He added: “A collection in sterling silver also makes us even more distinct from low-priced fashion jewellery.”
Each piece of jewellery is created by Scandinavian designers in the company’s studio in Copenhagen, and then handmade in Asia.
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The Spring/Summer 13 Sinners & Saints jewellery collection consists of several series |
Watches
Dyrberg/Kern seeks to produce watches that cater to the consumer’s every need, ranging from sporty, leisure models to elegant, sparkling evening styles.
The new Crystalia watch is described as an elegant timepiece with bracelet and links specially designed in ceramic, a strong yet lightweight material. The bezel is decorated with two rows of Swarovski crystals, making this model a timeless and feminine piece.
The Oceamica model is a classic watch with case as well as bracelet created in ceramic. This model aims to add elegance to the wearer’s look.
Colette features 24 shining crystals on luminous inlays on the hands. This feminine, mid-sized and elegant timepiece is designed in durable stainless steel and comes with a classic linked bracelet.
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Dyrberg/Kern seeks to produce watches that cater to the consumer’s every need |
About DYRBERG/KERN
Celebrating its 25th anniversary in 2010, Dyrberg/Kern creates contemporary designer jewellery and watches. Its vision is to be the leading brand within contemporary designer jewellery and watches.
Behind the company are the two jewellery designers Gitte Dyrberg and Henning Kern, now entering their
28th year of jewellery design. The design is a combination of Scandinavian design traditions and international
fashion moods. All of the jewellery and watches are designed in-house and are handcrafted.
Dyrberg/Kern designs and produces two major jewellery collections each year. The collection is divided into a number of smaller series, each with its own unique story.
The watch collection, taglined “Jewellery That Tells Time” ranges from sporty timepieces to elegant, sparkling evening watches.
Dyrberg/Kern has gained several nominations as a top growth company and awards for excellence in export.
The brand is marketed in more than 35 countries
For details, contact Jacob Harbo Olsen, Travel Retail Manager, on tel: +45 6122 6898 or e-mail jol@dyrbergkern.com
Visit www.dyrbergkern.com
