ITALY/INTERNATIONAL. Travel retail marketing start-up E23 Retail and DRP (Data Research Publications) have entered a “groundbreaking” strategic partnership designed to transform data use in the duty free and travel retail sectors.
The collaboration is said to merge E23 Retail’s AI-driven campaign optimisation with DRP’s expertise in pricing data and retail intelligence, “setting a new standard for in-store merchandising and pricing strategies”.
“By integrating DRP’s comprehensive, SKU-specific pricing data into E23 Retail’s advanced AI frameworks, the partnership will unlock unprecedented capabilities in audience measurement, sales forecasting and campaign execution,” the partners stated. Retailers and brands in the global travel market are expected to benefit from enhanced agility, precision and ROI-driven outcomes.
DRP will provide detailed pricing data and location analysis to enhance pricing-effective positioning. E23 Retail will harness this data to drive product planning, optimise brand strategies and refine campaign performance using proprietary AI technologies.
The companies will operate within a structured framework that prioritises data security and ensures seamless integration of their services, “fostering a collaborative environment where insights are maximised”.
E23 Founder and CEO Alessandro Lo Piano said: “This collaboration with DRP represents a pivotal moment for E23 Retail. Combining DRP’s unparalleled data insights with our AI-driven optimisation tools empowers brands and duty-free operators to make informed, strategic decisions that boost sales performance.”
DRP President Laurent Benkiewicz added: “Partnering with E23 Retail underscores our commitment to leading the travel retail industry into a new era of data-driven innovation. The synergy between our expertise in retail intelligence and E23’s AI solutions promises to redefine the retail experience for our partners and customers.”
According to E23, the partnership “strongly integrates E23 Retail’s recent initiatives to provide data-driven media solutions and insights to travel retail markets, aligning with the company’s mission to support post-pandemic recovery and growth”.
As reported, leading inflight entertainment and connectivity company Safran Passenger Innovations and E23 announced a new collaboration last month.
E23 enhances travel retail media through its innovative demand-side platform, designed specifically for major consumer brands and media agencies worldwide. The platform leverages advanced travel data to provide highly targeted marketing solutions within the duty-free ecosystem.
E23 and Huawei’s mobile ads platform Petal Ads revealed their partnership at the recent TFWA World Exhibition & Conference in Cannes. This collaboration focuses on enhancing travel retail media coverage to engage high-value Chinese travellers.
Another key collaboration between E23 and Quividi, the pioneer in AI and Computer-Vision based platforms for real-time audience measurement and shopper engagement for Digital Out of Home and in-store retail media, was also announced at the event. ✈️
