SINGAPORE. Francois Saurel has joined Edrington as the new Regional Managing Director Asia Pacific, effective this month (July 2019).
Saurel, who joins from Coty, will replace Igor Boyadjian, who was recently promoted by the spirits company to the role of Managing Director of The Macallan.
In his 15 years at Coty, Saurel was responsible for exclusive product ranges in the Coty portfolio in his role as General Manager of Coty Luxury. Before Coty, he led local and global marketing teams focusing on luxury and beauty at Procter & Gamble.
Saurel will be based in Singapore and report to Boyadjian.
Boyadjian commented: “I am pleased to welcome Francois to Edrington as the next Regional Managing Director, Asia Pacific. His leadership skills, global luxury brands experience and his proven commercial track record make him an excellent addition to an already talented team. He also brings with him strong competencies in working with joint venture and distribution partners and has led several important business transformation projects across a number of geographies including Japan, Taiwan, Singapore and South Korea.
“Francois will not only contribute new perspectives and insights to the role – helping us refine our strategy as we take Edrington’s iconic portfolio of brands to new heights – but he fully embraces the culture, history and values that set Edrington apart. I look forward to working closely with him as he prepares to assume his new responsibilities and I wish him all the best in his new role.”
Saurel himself added: “It is an honour to be leading the Edrington teams across Asia Pacific, a key strategic region for the business with many exciting opportunities and where Edrington is ideally placed to capitalise on premiumisation trends.
“Edrington is set up for significant long-term growth, thanks to its unrivalled portfolio of brands, great people and unique culture. Over the coming weeks and months, I look forward to accelerating the existing momentum and working with the team to deliver on our ambition to give more – to our people, our consumers, our shareholders and our communities – by building the world’s leading portfolio of exceptional super-premium spirits.”
