Edrington, the international premium spirits company, has entered the American whiskey category by forming a strategic partnership with independent distiller Wyoming Whiskey.
Wyoming Whiskey is now part of Edrington Americas’ portfolio, which includes brands such as The Macallan, Highland Park, The Glenrothes, Brugal, The Famous Grouse, Cutty Sark, Snow Leopard vodka and Tequila Partida.
Edrington Americas will assume all sales, marketing and distribution of Wyoming Whiskey products.
Edrington Americas President & CEO Chris Spalding said: “American Whiskey is one of the fastest-growing premium spirit categories in the USA, itself the largest premium spirits market in the world.”
Wyoming Whiskey is a company founded in and operated out of Kirby, Wyoming, by fourth-generation cattle ranchers Brad and Kate Mead and their son Sam. All whiskey production will continue in Kirby, using Wyoming grains and water from a mile-deep, limestone aquifer.
Welcoming the new partnership with Edrington, Brad Mead, Founder and President of Wyoming Whiskey, said: “I’ve long admired Edrington’s portfolio and its ethos of giving more. To see Wyoming Whiskey alongside The Macallan, Highland Park, and the entire line-up at Edrington Americas’ headquarters in New York is just fantastic, but I know we’ve earned it.
“With Edrington, Wyoming Whiskey will be offered opportunities that we could not have achieved on our own. This partnership will allow our brand to grow without the practical limitations that we faced as a stand-alone distiller. It’s an exciting time for us.”
