CHINA. Edrington Global Travel Retail has unveiled an experiential shop-in-shop for The Macallan at cdf Sanya International Duty Free Shopping Complex in Haitang Bay, Hainan province.
The space, opened in partnership with China Duty Free Group, offers a multi-sensory experience that introduces visitors to The Macallan’s whisky-making process and its estate in Speyside, Scotland.
The concept store has been designed in collaboration with architect Jamie Fobert, known for creating landmarks such as the Fondaco dei Tedeschi in Venice and the extension of London’s National Portrait Gallery.
The shop-in-shop features a wave wall design reflecting the shape of The Macallan Distillery rooftop and a copper installation inspired by the brand’s distinctively small stills used in its whisky-making.
An Albariza stone wall behind the bar pays homage to the soil of Jerez, Spain, where the sherry that seasons The Macallan’s oak casks originates.
The store also incorporates the scent of wild herb infusions to enhance the overall experience. This sensory element underscores the brand’s commitment to sustainability and its connection with the natural world.
The shop-in-shop offers The Macallan’s comprehensive range of single malt whiskies, including the travel-exclusive Colour Collection, limited editions such as The Harmony Collection, and the soon-to-be-added TIME : SPACE Mastery.
Customers can also book guided tastings online and receive personalised whisky recommendations to find their preferred flavours.
The store also offers gift-wrapping services, complete with gift bags, cards, envelopes and ribbons.
China Duty Free Group President Luke Chang said: “The opening of The Macallan shop-in-shop at cdf Sanya International Duty Free Shopping Complex marks another milestone in our strong partnership with The Macallan. It highlights our shared vision of delivering unique and exceptional shopping experiences for consumers.”
Edrington Global Travel Retail Regional Managing Director Jeremy Speirs commented: “The opening of The Macallan shop-in-shop in Haitang Bay represents an important step in our ongoing quest to deliver exceptional standalone experiences in travel retail.
“With an innovative design and points of interaction, the shop-in-shop offers Chinese consumers an opportunity to learn about our brand’s rich heritage and deep ties to nature in a truly immersive space.
“The partnership with China Duty Free Group underscores our shared commitment to retail excellence and our long-term confidence in the Chinese market.” 🏝️
