TAIPEI. Dior, part of LVMH Beauty, has partnered with Ever Rich Duty Free and Taoyuan International Airport Corporation to launch the first La Collection Privée Christian Dior boutique at Taoyuan International Airport.
Located in Terminal 2, the landmark opening combines Dior’s heritage with beauty innovation and showcases the power of its multi-axis portfolio via a curated product assortment and sensorial experiences.
The boutique showcases Dior’s fine perfumery range La Collection Privée alongside a selection of luxurious scented candles, body lotions and soaps.
La Collection Privée comprises 22 fragrances. Highlights include Oud Ispahan, Gris Dior, Ambre Nuit and Jasmin des Anges, with each scent presented in customised Dior packaging.
In addition to the fragrances, the boutique offers couture-inspired products, including luxury Malle trunks and cases adorned with Dior’s signature motifs, couture caps inspired by the Maison’s design heritage and elegant Mitzah scarves that bridge the worlds of perfume and fashion.
Another highlight is the Baby Dior skincare and fragrance line, which underscores Dior’s commitment to engaging with future generations of luxury consumers.
The boutique offers several immersive experiences, including bespoke consultations with Dior specialists that highlight La Collection Privée. Travellers can explore scent families, engage in layering rituals and uncover their personal ‘dream scents’.
The store was officially opened with a ribbon-cutting event on 17 January. The ceremony was attended by key stakeholders from Dior, Ever Rich Duty Free and Taoyuan International Airport Corporation, along with VIP guests, and featured a traditional dragon dance and Lunar New Year couplet calligraphy, symbolising renewal and prosperity.
Ever Rich Duty Free Group President Kevin Chiang commented: “At Ever Rich Duty Free Group, our mission has always been to elevate the travel experience via delivering high-qualitative service. This collaboration with Dior marks a new chapter in our commitment to excellence, creating an unparalleled space where travellers can connect with the spirit of Dior through its exquisite fragrances, elegant designs and bespoke services.
“Together, we have built a destination where everlasting artistry meets the vibrancy of global travel. We are honoured to play a role in this transformative project and to deliver a memorable experience to every traveller who steps into this extraordinary space.”
Taiwan Taoyuan International Airport Corporation President and CEO Fan Xiaolun added: “We are delighted to welcome Dior’s first-ever La Collection Privée boutique to Taiwan Taoyuan International Airport, an achievement that reflects our vision of becoming a leading hub for world-class travel retail.
“This boutique is a celebration of elegance, culture and craftsmanship that enhances the airport’s position as a gateway to unforgettable experiences. Our collaboration with Dior and Ever Rich Duty Free Group underscores the power of partnerships in redefining luxury and innovation in the travel space.
“We are proud to provide global travellers with a destination where refinement and modern sophistication come together seamlessly.”
“The unveiling of our first La Collection Privée boutique at Taiwan Taoyuan International Airport is a proud moment for the House of Dior,” added LVMH Beauty Travel Retail Asia Pacific Managing Director Dior Catherine Sauvage.
“We envision this boutique to be a sanctuary where travellers can escape the ordinary and immerse themselves in the Maison’s universe of beauty, craftsmanship and innovation. At Dior, we believe that every journey should be infused with elegance and inspiration, and this boutique embodies that ethos, blending the artistry of perfumery with the ageless codes of couture.
“Together with our partners, Ever Rich Duty Free Group and Taoyuan International Airport Corporation, we look forward to continuing our collaboration in bringing unique travel retail experiences to travellers.”
Malle trunks and cases
Dior’s Malle trunks and cases are designed to house La Collection Privée fragrances. They are adorned with Dior’s signature motifs, including Toile de Jouy, Houndstooth and Dior Oblique.
Mitzah scarves
The Mitzah scarves encapsulate Dior’s tradition of intertwining couture and perfumery. Named after Christian Dior’s muse, Mitzah Bricard, the silk accessories invite travellers to elevate their fragrance rituals with fashion.
Designed to be lightly perfumed, the scarves can be draped around the neck, tied at the wrist or used to decorate a handbag. They feature classic Dior patterns, such as the 30 Montaigne houndstooth and the Mille Fiori floral print.
Baby Dior
The Baby Dior line blends skincare and fragrance. At its heart is Bonne Étoile, a gentle, alcohol-free scented water with notes of pear, wild rose and white musks.
The scent is the result of a collaboration between Dior’s Perfume Creative Director Francis Kurkdjian, who created the scent, and Baby Dior Artistic Director Cordélia de Castellane, who designed the bottle.
The pastel-coloured bottle is adorned with Toile de Jouy and whimsical garden motifs. It is available at the boutique alongside skincare products for delicate skin. ✈
