Coty has unveiled a third addition to the Simply Jil Sander fragrance collection.
Simply Jil Sander Elixir is described as a contemporary take on the existing fragrances and is said to deliver a heightened sense of opulence and warmth.
The creator of the original Simply Jil Sander, Firmenich Perfumer Christophe Raynaud, is also the man behind the new Elixir.
In a twist on the mandarin, violet and leather combination of the first fragrance, Elixir contains top notes of blood mandarin combined with red ginger and red pepper to give a hit of freshness. This is followed by a floral heart of powdery violet, iris and rose blended with cedar wood and laid over a base of vanilla, patchouli and leather.
Reflecting the Jil Sander fashion philosophy of combining streamlined and minimalist design with lustrous fabrics and delicate detailing, the architectural lines of the original Simply Jil Sander cylindrical bottle are revisited in red and gold.
An advertising campaign featuring German model Toni Garrn, photographed by Josh Olins, will accompany the new fragrance.
