CHINA. Beauty and fragrance house Elizabeth Arden and Hainan Development Holdings’ Global Premium Duty Free (GDF) are celebrating the roll out of its ‘2024 Travel with Arden’ summer campaign in Hainan.
The vibrant animation, which runs until the end of August, follows the successful launch of the summer activation at Singapore Changi Airport, the first airport ‘travel pitstop’.
The campaign continues with a takeover at the InterContinental Haikou Seaview Hotel, highlighting Elizabeth Arden’s summer skincare range.
The Hainan ‘Travel with Arden’ hotel takeover is themed around a fun beach-inspired illustration.
It also features Power Boosting Stations at duty-free stores across the island.
The experience begins with an Elizabeth Arden summer booth in the hotel lobby, highlighting the brand’s summer-themed products.
These include the Prevage Anti-Aging Daily Serum 2.0 and Prevage Anti-Aging Eye Serum, which offer antioxidant functions to protect skin from free radicals; as well as the Prevage City Smart Broad Spectrum SPF 50 Hydrating Shield, designed to combat the harmful effects of the sun and pollution.
Other best-selling products in the discovery area include the Advanced Light Ceramide Capsules, which strengthen the skin’s barrier and reduce the appearance of pores; the Eight Hour Lip Protectant Stick SPF15, providing essential hydration and sun protection; and the White Tea EDT Spray for a fresh floral scent.
Visitors are invited to experience the branded takeover VIP rooms, where they can enjoy free skincare samples and receive a complimentary foldable beach tote.
Hotel guests receive shopping coupons and exclusive store gifts in partnership with GDF Plaza.
Customers can also enjoy a bespoke Elizabeth Arden Prevage-themed antioxidant high tea at the hotel lobby restaurant.
The afternoon tea comes with complimentary Prevage skincare samples as well as an invitation card to GDF Plaza for exclusive Elizabeth Arden beauty facial services.
Visitors can take advantage of photo opportunities on-site with the brand’s colourful display offering an eye-catching backdrop.
Elizabeth Arden Asia Pacific Travel Retail General Manager Yumie Chia said: “Our tripartite collaboration with GDF and InterContinental Haikou Seaview is a continuous effort to engage and entice our customers at different moments of their travel touchpoint.
“We continue to provide immersive experiences for our customers, and to be a part of their lifestyle.” 🏝️
