Revlon-owned Elizabeth Arden has appointed Frédéric Laffort as Vice President EMEA Prestige, Digital and Travel Retail, effective 4 September. Laffort reports to Elizabeth Arden President International Charles Waters and joins the company’s EMEA Leadership team.
Laffort brings 25 years of luxury beauty experience to his new role having previously held leadership positions in Europe, North America and Asia Pacific. He has an extensive background in building business growth strategies, digital capabilities and growing brands sustainably across different channels.
Laffort has previously held roles within the professional, cosmetics and skincare units of Procter & Gamble. In this role he managed brands such as Olay, Cover Girl, Max Factor and Wella.
Before joining Elizabeth Arden, Laffort was the Senior Managing Director of Western Europe at Safilo. He also managed Safilo’s global travel retail business from 2016 to 2020.
Commenting on Laffort’s appointment, Waters said: “I am delighted to welcome Frédéric to this key position. His proven track record within omnichannel, direct-to-consumer, ecommerce, digital transformation and consumer insights will be invaluable as we embark on our next business chapter.
“Going forward, global travel retail has been identified as a key priority for the Elizabeth Arden brand. I am confident that Frédéric’s expertise and wealth of experience within this channel will help us to achieve our ambitious international objectives.” ✈
