US. Elizabeth Arden has unveiled a host of new cosmetics launches, within both treatment and colour.
The company has built on its Green Tea fragrance franchise with a new Green Tea skincare range (pictured left). The five-sku range features a selection of botanicals and the company’s green tea blend. This is infused with EGCG – described as a powerful polyphenol with a high level of free radical protection and the proven ability to revitalise the skin’s appearance.
The Green Tea Skincare collection comprises a Purifying 3-in-1 Cleanser/Toner/Exfoliant, a Revitalizing Essence, an Energizing Moisture Lotion, an Energizing Moisture Lotion SPF15 and a Replenishing Moisture Gel-Cream.
The recommended domestic price points range from US$18.50 to US$25.
Staying with the Green Tea theme, Arden has refreshed its original Green Tea fragrance with a seasonal version called Green Tea Summer.
The limited-edition juice opens on notes of tangerine, lemon and bergamot, leading to a heart of cyclamen, water lily and rose, on a base of musk, amber and crystalline moss.
The scent is presented in a green glass flacon. The outer carton is a matching green with watermelon-pink side panels.
Green Tea Summer is available in two versions: a 50ml and 100ml edt spray, priced domestically at US$25 and US$35, respectively.
Meanwhile, Arden is also stepping up its Asian presence with the introduction of a new whitening line, called Sheer White (pictured above). The company has revamped its existing collection, and added new products. These contain vitamin C and botanical extracts, for a strengthening as well as brightening element.
The Sheer White system comprises eight skus. These are: Purifying Foam Cleanser, Clarifying Toner, Illuminating Essence, Pure Intensive Capsules, Pure Intensive Serum, Protective Daytime Cream SPF30, Restoring Night Cream and Precision Spot Treatment.
The recommended domestic price points range from US$30 to US$65.
Lastly, Arden has created a Bronze Beauty make-up collection for summer (pictured left). Shades are shimmering and metallic; the colour-scheme focuses on bronze, copper and pink.
Items include Sheer Body Bronzer, Sun Goddess Bronzing Powder, new Color Intrigue Eyeshadow Quads and a High Shine Lip Gloss Duo.
The recommended domestic price points range from US$15 to US$27.50.
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