Elizabeth Arden has launched a new face product, Superstart Skin Renewal Booster, as part of its recently created skincare philosophy – Arden Active Skincare. The product is on-counter now in travel retail locations worldwide.
According to Arden, Superstart Skin Renewal Booster “marks the emergence of a new skin boosting beauty category and introduces the consumer to a new step in their skincare regimen”.
Said to deliver a healthy look to the surface layer of the skin and help boost skin’s natural defenses, Arden recommends applying the product morning and evening before an Elizabeth Arden Prevage product or Ceramide serum and moisturiser.
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Arden says the launch of Superstart Skin Renewal Booster marks the emergence of a new skin boosting beauty category | |
Developed in partnership with biotech company Signum Dermalogix, Superstart Skin Renewal Booster is formulated with a unique probiotic complex, sea fennel and flaxseed extracts, which claim to leave skin feeling “resilient and refreshed”. The product, Arden said, is clinically proven to optimise skin’s microflora to strengthen its natural defenses, support the stratum corneum to reinforce the integrity of skin’s barrier and boost skin’s ability to retain moisture.
According to research conducted by Arden, 92% of women agreed that Superstart helped repair the look and feel of their damaged or irritated skin after eight weeks’ use and 95% said the product boosted the effectiveness of their skincare products.
Vice President of Research & Development Art Pellegrino said: “Our research has shown that the stratum corneum is even more important than we once believed. Not only is it the skin you see, but it also acts as skin’s barrier to the environment and the doorway to your skincare routine. We took a holistic approach to Superstart to address each role the stratum corneum plays and – even more importantly – to help improve the overall effectiveness of the entire skincare routine.”
