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Elizabeth Arden has inked an exclusive agreement with supermodel Karlina Caune (pictured) to be the new global face of the brand, beginning with the spring/summer 2015 ad campaigns.
As Brand Ambassador Caune will appear in advertising campaigns, marketing programmes and at public relations events. She will also be an active participant in Elizabeth Arden’s digital and social media platforms.
“The modern Elizabeth Arden woman is a passionate, multi-cultural individual who leads an active professional lifestyle,” noted Elizabeth Arden Chairman, President and CEO Scott Beattie. “In Karlina Caune, we have found a beautiful and intelligent young woman who embodies the ideals of the Arden brand.”
Based in New York, the Latvian-born model is described by Arden as one of the most coveted faces in beauty and fashion. Caune has graced the pages of fashion magazines globally and walked the runway for the world’s top fashion brands.
“I am honoured to join this iconic brand,” commented Caune. “Not only have I always loved the products, but Elizabeth Arden as well. She was a woman ahead of her time and her philosophy about embracing women’s natural beauty is inspiring to me. I’m excited to join this community that supports strong, confident women.”
