UK. British skincare brand Emma Hardie has arrived at London Luton Airport in partnership with Lagardère Travel Retail’s Aelia Duty Free.
The brand is showcasing its bestselling Moringa Cleansing Balm, travel retail-exclusive beauty kits, Protect & Prime SPF30, Plump & Glow Hydrating Facial Mist and the new Vitamin C Radiance Gel Moisturiser.
Emma Hardie Head of Travel Retail and International Jasleen Babraha said: “It’s such a big opportunity to capture the attention of a new audience; the launch into Lagardère Travel Retail’s Aelia Duty Free will give Emma Hardie a huge platform to continue increasing international brand awareness within the travel retail arena.
“Over the last year, the brand has been able to explore new channels and territories and drive growth by investing in unique 360 marketing to support all launches – making the travel channel a key growth strategy for the brand.” ✈
