Emma Hardie rolls out travel retail-exclusive skincare set with easyJet

The travel kit includes Emma Hardie’s bestselling Midas Touch Revitalising Cream and the Moringa Cleansing Balm

British skincare brand Emma Hardie has launched its Travel Essentials Set exclusively with easyJet.

The new travel kit by the eponymous brand of celebrity facialist and holistic skincare expert Emma Hardie has been released in time for the busy spring/summer travel season.

The Travel Essentials Set includes the Moringa Cleansing Balm in a 50ml format and the brand’s popular Midas Touch Revitalising Cream in a full-size 50ml bottle.

The new range is available on easyJet flights for £55 (US$70) (RRP £78/US$99).

Moringa Cleansing Balm is a purifying botanical cleansing balm designed to wash away all traces of face and eye makeup and deeply cleanse the pores to keep skin balanced, hydrated and moisturised.

The multi-purpose formula can also be used as a nourishing mask and lip balm to treat dry skin.

Originally released in 2009, the Moringa Cleansing Balm is described as Emma Hardie’s “cult product” and has been lauded by its loyal customers, makeup artists, beauty editors and celebrities, according to the brand owner.

The Midas Touch Revitalising Cream is designed to keep skin plump and hydrated. It contains a combination of botanical extracts derived from avocado, edelweiss and algae to help lift and tighten the skin, as well as hyaluronic acid to provide deep hydration.

Emma Hardie presents travel-friendly sizes of its popular skincare collections ahead of the busy summer travel season

Emma Hardie Head of Travel Retail and International Jasleen Babraha said: “Whether it’s inflight, duty free or cruise ships, the travel retail space gives brands a huge advantage to increase their brand awareness and recruit new customers.

“Emma Hardie launches its Travel Essentials Set exclusive to easyJet’s UK passengers on 20 March and with a reach of around 50 million passengers, travelling to 158 destinations this seemed like a match made in heaven.

“easyJet is one of Europe’s biggest airlines with approximately 93 million passengers travelling every year. It’s a forward-thinking airline with an enthusiastic, engaging crew ready to be brand ambassadors.”

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