MALAYSIA. Eraman Malaysia has opened its latest Bally boutique at Kuala Lumpur International Airport (KLIA).
The store, at Gate C31-C37 Satellite Building, measures 963sq ft and showcases Bally Men’s and Women’s Autumn Winter 2016 collections. Bags, shoes, and accessories are all offered.
Malaysia Airports General Manager Zulhikam Ahmad said: “We are thrilled to announce the latest addition to our travel retail portfolio and to be celebrating the opening of our Bally boutique in Satellite Building and the second door in KLIA.
“Aside from our duty free offerings such as perfume and cosmetics, liquor, cigarettes and chocolates, Eraman is constantly banking on new and innovative ways to attract shoppers especially for its lifestyle category in order to cater to the wide and varied demands of travellers.”
Ahmad added: “We believe by having strategic partnerships with prestigious brands such as Bally, we are able to showcase premier, classy and trendy products to our customers. This is an important initiative in the travel retail market – with the potential to elevate presence for both the brand and Eraman, even more so since Bally products fit perfectly with the high demands and high standards of travellers at our airport.”
To support the store opening, Eraman is offering several promotions to customers. On 13 October, customers received a -20% discount on any purchase; from 1 to 31 October customers who show their boarding pass will receive a -15% discount at the store; and in the same period consumers who spend MYR2,000 (US$477) and over will be given a leather credit card holder.
From 1 to 31 October, customers making purchases with CIMB cards will be offered a -15% or -10% discount, depending on their card tier type, on top of the -15% reduction given in store.
Ahmad said: “Also in conjunction with the store opening, Eraman will be running a Bally Contest for its loyal customers. With every purchase of MYR2,000 (US$477) net in a single receipt, Eraman customers will stand a chance to win a total of eight luxurious Bally Bags.
“The contest will run specifically for CIMB Bank debit, credit or Kwik card cardholders with four bags to be given away from 13 October until 31 December 2016. Subsequently, Eraman will be giving away another four bags in a contest in the New Year. The promotion will run from 1 January 2017 to 28 February 2017.”
