Coty has created new fragrance Escada Fiesta Carioca to celebrate the 25th anniversary of Escada’s Summer Limited Edition fragrances. Fiesta Carioca will be on-shelf in travel retail Europe and the Americas from 1 March.
The fruity, floral scent is inspired by Brazilian carioca (people from Rio de Janeiro) and their zest for life and colourful festivities.
Escada Fiesta Carioca opens with a Brazilian passion fruit accord, surrounded by notes of European red raspberry, a nod to the brand’s German roots. At the heart, passion flower blends with orange flower for warmth and the dry down features musk and cedar wood.
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The fragrance bottle is colourfully designed with tropical green and blush shades. A passion flower bloom decorates the front.
Fiesta Carioca’s packaging features the Escada Fiesta Carioca girl and friends enjoying summer and friendship.
Creative Illustrator Inslee Fariss said: “The Escada woman’s infectious spirit is truly inspirational. She’s the life of the party with her happy, confident and positive attitude.
“This perfume is a celebration, not just of summer, but of 25 years of Escada’s Summer Limited Edition Fragrance collection, so it was important to me that the illustration reflected the brand’s energy and success.”
Escada Fiesta Carioca eau de toilette is available as a 50ml, 100ml and 150ml body lotion.
