Miami-based distributor Essence Corp recently collaborated with four leading Caribbean retailers to support the launch of Versace’s new Bright Crystal Absolu Eau de Parfum.
Key HPPs were created for Kirk Freeport’s La Perfumerie I in Grand Cayman, Vanity First in St. Maarten, Penha St. Maarten and Maggy’s Paseo Herencia.
Essence also implemented animations throughout the Americas region, with key retail clients such as Dufry Mexico.
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Versace Bright Crystal Absolu shines bright in Penha St. Maarten and Dufry Mexico |
As previously reported, the new Versace fragrance is described as a more intense version of the original Bright Crystal. The juice opens on notes of yuzu and pomegranate, building to a heart of raspberry, peony, magnolia and lotus flower. The dry-down includes amber, acajou wood and musk.
The flacon is a reworked version of the original bottle, complete with oversized faceted cap, this time coloured a fuchsia pink. The outer carton is pink and silver. The ad campaign features Candice Swanepoel shot by Mario Testino.
Versace Bright Crystal Absolu is available as a 50ml and 90ml edp.
