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The new Levi’s sunglasses: a new eyewear launch for the well-known casual fashion brand |
Essilor has announced a partnership with Levi’s to launch a unisex collection of branded eyewear for sunglasses and optical frames.
The contract, with Essilor subsidiary FGX International, a leading eyewear designer and marketer, is expected to “bring a new wave of fresh and current eyewear to the market”.
FGX Executive Vice President Global Marketing Gina Lazaro said: “The Levi’s core equities are founded on style and authenticity, and our team of designers have captured that essence by producing a stunning collection of original eyewear taking cues from timeless iconic silhouettes and infusing them with contemporary detailing and materials.
“The Levi’s collection was created with the history of eyewear in mind where vintage design elements are upgraded with innovation to create a look that is genuine and original.”
Levi’s Senior Vice President Business Development Tom Berry added: “FGX International has a tremendous heritage in the eyewear market but is also incredibly innovative, modern, and focused on quality. We chose FGX International for their talent to marry high quality production with our values that celebrate style and authenticity. Producing this truly original eyewear collection together is just one more way we can provide Levi’s fans the ability to “˜Live in Levi’s’ in an individualised, expressive way.”
The new collection includes a range of styles, some with polarised lenses, and a selection of the sunglasses can be used with prescription lenses. Each pair features 100% UVA/UVB protection and the Levi’s logo.
The range will be available in Latin and North America and throughout Europe.
Essilor’s key brands include Varilux, Crizal, Transitions, Definity, Xperio, Optifog, Foster Grant, Bolon and Costa. The FGX International portfolio includes Foster Grant, Ryders, Magnivision and Polinelli. The company also holds licences for brands including Reebok, Revlon, Ironman, Dockers, Nine West and Panama Jack.
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The new collection includes a range of styles, all with UVA/UVB protection and the Levi’s logo |
