UAE. EssilorLuxottica has partnered with Dubai Duty Free to host a Prada Eyewear pop-up at Dubai International Airport (DXB). The animation ran from 1-29 February and was located in Concourse A.
The 16sq m pop-up, which occupied a high-profile location in the concourse, highlighted the latest eyewear styles from Prada Eyewear. Highlights included a black angular style with geometric lines.
The striking animation was dressed in Prada’s signature mint-green, black and white colour palette and its recognisable chequered flooring, alongside other minimalist motifs that tie into the Prada brand universe.
“Dubai Duty Free is committed to providing customers with unforgettable travel retail experiences,” commented Dubai Duty Free Senior Vice President for Purchasing Sharon Beecham.
“We are happy to have hosted the Prada Eyewear Pop-up, which offered our customers an exclusive opportunity to discover the latest in eyewear fashion. We look forward to continuing our partnership with Prada and EssilorLuxottica to create more memorable moments for travellers.”
EssilorLuxottica EMEA Travel Retail Director Matteo Goi added: “I am delighted to further solidify our partnership with Dubai Duty Free through this presentation of the Prada Eyewear collection.
“The eyewear showcased echoed the dedication to innovation and craftsmanship synonymous with the brand. We extend our heartfelt thanks to Dubai Duty Free for their unwavering support in bringing this experience to travellers.” ✈
