TÜRKIYE. Eyewear specialist EssilorLuxottica has teamed up with Gebr. Heinemann and Unifree Duty Free to launch a Prada Eyewear pop-up in Istanbul Airport.
The animation is the group’s first pop-up store in collaboration with the two retailers for the Prada brand. It is running until 16 July.
The activation takes inspiration from the summer 2023 Prada campaign with a special focus on the Prada ADV model.
The 40sq m animation space immerses travellers into the world of Prada. It features the brand’s signature black and white checked flooring and mint green colour palette. Minimalist podiums highlight the brand’s edgy styles, with the Prada ADV model taking centre stage.
The pop-up also highlights a new Prada Symbole sunglasses style which has an oversized front, wide temples and irregular lines accented by Prada’s triangle logo.
Gebr. Heinemann Director Purchasing Fashion, Accessories & Watches, Jewellery Jan Richter commented: “As summer travel begins, we know that fashion-forward travellers are seeking exclusive shopping experiences to discover the latest eyewear collections – and the Prada Eyewear Pop-Up at Istanbul Airport transports shoppers into a luxurious universe to explore the Prada ADV Model and broader summer range.
“It is a privilege to partner with EssilorLuxottica to bring this unique eyewear interpretation of the Prada Spring/Summer 2023 campaign to life. We thank the team for their continued and trustful partnership.”
“We always strive to provide our customers with an unforgettable duty-free experience,” added Unifree Duty Free Chief Commercial Officer Ceren Tonguç. “We are pleased to announce that for the first time we are hosting a Prada Eyewear pop-up store in Istanbul Airport with the Spring/Summer 2023 eyewear collection. Our guests can visit the Prada pop-up store and discover the most exclusive eyewear collection combined with a unique shopping experience.”
EssilorLuxottica EMEA Travel Retail Director Matteo Goi added: “It is a pleasure to deepen our collaboration with Gebr. Heinemann and Unifree Duty Free through this stunning expression of the Prada Eyewear collection, available at Istanbul Airport. Inspired by the maison’s enigmatic celebration of modern women, the animation invites travellers to discover the iconic Prada ADV Model that features throughout the Prada Spring/Summer 2023 campaign.
“I would like to thank Gebr. Heinemann and Unifree Duty Free for their continued support, and we look forward to engaging shoppers as they jet off from Istanbul this summer.” ✈
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