DFS Group and Estée Lauder are inviting fans to “travel beautifully” this May with the launch of an exclusive ‘Chic Never Sleeps’ campaign.
The campaign is inspired by travellers’ desire to look their best while enjoying the best in life. It tells the story of two young friends, Natalie and Elise, who share a love of travel and use the Estée Lauder Beautiful Skin Travel Collection to stay rehydrated and refreshed.
The collection, which features Estée Lauder’s beauty essentials created especially for travelling Millennials, is available exclusively at DFS stores until 31 May.
The new line-up of Estée Lauder’s best-sellers includes Advanced Night Repair Synchronized Recovery Complex II; the Advanced Night Repair Eye Synchronized Complex II and the Revitalizing Supreme + Global Anti-Aging Cell Power Soft Crème. They are presented together as a DFS travel set.
Customers can share their own Chic Never Sleeps look at exclusive pop-ups when visiting T Galleria by DFS, Hong Kong, Canton Road; T Galleria by DFS, Macau, City of Dreams; and T Galleria by DFS, Hawaii.
The Chic Never Sleeps pop-ups are designed to mirror a luxury inflight experience, featuring a suite of beauty essential services to “supercharge” the user’s skincare and make-up look when they fly.
Shoppers can also immerse themselves in the campaign with a 360-degree localised photo booth, allowing them to share their Chic Never Sleeps look on social media from each destination.
At several stores, fans can virtually test their favourite Pure Color Love lipstick or discover the best shade for a particular destination using Estée Lauder’s augmented reality programme, YouCam Makeup X Estée Lauder. The service is available at T Galleria by DFS, Hawaii; T Galleria by DFS, Hong Kong, Canton Road; T Galleria Beauty by DFS Hong Kong, Causeway Bay; T Galleria by DFS, Singapore; and DFS, Los Angeles International Airport.
The Chic Never Sleeps campaign and the DFS-exclusive Beautiful Skin Travel Collection are featured at the following DFS stores until 31 May:
T Galleria by DFS Hong Kong, Tsim Sha Tsui East
T Galleria Beauty by DFS Hong Kong, Causeway Bay
T Galleria by DFS, Hong Kong, Canton Road
T Galleria by DFS, Macau, City of Dreams
T Galleria by DFS, Macau, Shoppes at Four Seasons
T Galleria Beauty by DFS, Macau, Galaxy Macau
T Galleria Beauty by DFS, Macau, MGM Cotai
T Galleria Beauty by DFS, Macau, MGM Macau
T Galleria by DFS, Macau, Studio City
T Galleria by DFS, Singapore
T Fondaco dei Tedeschi by DFS
T Galleria by DFS, Saipan
DFS, San Francisco International Airport
DFS, Los Angeles International Airport
T Galleria by DFS, Hawaii
