BELGIUM. The Estée Lauder Companies and International Duty Free have opened two stand-alone branded concept boutiques at Brussels Airport.
The boutiques feature Crème de la Mer, Jo Malone London and MAC Cosmetics in Terminal A, and Jo Malone London and MAC in Terminal B.
The openings mark the first time The Estée Lauder Companies has brought the stand-alone concept to travel retail in Belgium as well as the introduction of the MAC brand in the market.
“The Estée Lauder Companies is proud to partner with International Duty Free to bring to passengers in Brussels Airport an additional selection of our prestige brands, conveniently co-located,” said The Estée Lauder Companies Vice President/General Manager, Travel Retail EMEA Bruno Richard.
“We’re confident that our consumers will love exploring La Mer, Jo Malone London and MAC’s products and services whether they are shopping for themselves or that perfect gift to bring back home.”
International Duty Free CEO Nicolas Van Brandt commented: “International Duty Free is always committed to optimising customer experience through a 360-degree approach which includes, of course, bringing the best brands to the Belgian travel retail environment.
“We’re thrilled to partner with The Estée Lauder Companies to bring passengers the best of beauty through this immersive and unique brand shopping experience.”
