UK. Estée Lauder has extended its Hydra Complete franchise with a new product, Multi-Level Moisture Eye Gel Creme 15ml. It is being launched in the travel retail channel this month.
The product is said to smooth fine dry lines, reduce puffiness and generally revitalise the delicate eye area.
The formula includes a unique algae blend and exotic hydrating butters.
Also launching this month is a new travel retail exclusive make-up set. The Pure Color Gloss Trio comprises a lip threesome, in shades Icy Pink, Quartz and Copper.
The set, which offers travellers a value saving, is said to be ideal for gift giving.
MORE STORIES ON ESTEE LAUDER
Estée Lauder gilds Re-Nutriv franchise and sets sail with Summer Waters – 09/03/05
Estée Lauder spokesperson Liya Kebede assumes World Health Organization role – 07/03/05
