UK. Estée Lauder has introduced a new limited-edition fragrance called Beyond Paradise Blue, on-counter in travel retail from January 2007 in the Americas, Europe, Middle East and Africa.
Available as a 50ml edp spray, the product is said to define a new fragrance category – Prismatic Floral – as it blends “tropical wetness, zesty freshness and bursting floralcy”.
Several of the ingredients were obtained through the company’s exclusive partnership with the UK’s Eden Project, the largest nature conservatory in the world. The Eden Project houses thousands of species of plants and flowers and replicates the conditions found in the Oceanic Islands, Malaysia, West Africa and tropical South America.
Beyond Paradise Blue is inspired by a trip through the Eden Project, described as an experience “beyond paradise”.
The blue bottle has simple, fluid lines like an elegant, elongated raindrop. Infused with a prismatic spectrum of colour, the bottle is designed to reflect the many emotions when you are transported beyond paradise, the company said. The colour blue denotes serenity and peace.
The juice contains the watery accord Eden’s Mist for freshness – captured from the Eden Project – as well as a juicy citrus accord of blue hyacinth and the effervescent floral orange flower templar, used for the first time in a fragrance. Philodendron vines from South America and the West Indies are said to add a lush greenness, while the piquant, fruity Brazilian Jabuticaba fruit intensifies the scent’s ripe qualities.
At its heart are the Lealia orchid from Mexico, Madagascan Crepe Jasmin from the Eden Project, used for the first time in perfumery, and Mahonia Japonica, also from the Eden Project. Pink Honeysuckle adds feminine floralcy.
The culmination is a warm sensuality given by Natal plum blossoms from the Eden Project, Ambrette seeds, Zebrano wood from Cameroon and Golden Melaleuca, also found in the Eden Project.
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