Estée Lauder has unveiled its latest product innovation, the new Perfectionist Pro Rapid Brightening Treatment Ferment 3 + Vitamin C Serum. It is now available in selected downtown duty free and airport stores in Asia Pacific.
The ultra-lightweight serum is claimed to visibly reduce dark spots, acne and pores. Its formula rapidly boost skin radiance and was inspired by the holistic, multi-targeted approach of cosmetic and dermatological procedures.
The Perfectionist Pro Serum combines the triple-action power of Ferment 3 with stabilised Vitamin C. The breakthrough formula features an exclusive brightening complex made with three 98.8% naturally-derived ferments that help block melanin overproduction, boosting skin clarity and preventing future dark spots.
The first is an Algae Ferment which targets irritation and calms and smooths the skin. The second is a Molasses Ferment which improves natural cell turnover and promotes an even skin tone. The third is an Estée Lauder-exclusive Yeast Ferment which reduces dark spots on the skin’s surface.
This is combined with the brightening and anti-ageing properties of Vitamin C, which works on the deepest layer of the skin’s surface.
The serum significantly reduces dark spot intensity and contrast after just one bottle. Its ultra-lightweight formula is easily absorbed by the skin and delivers up to 48 hours of hydration. The formula is also enhanced with a powerful cocktail of anti-oxidants and refinishing ingredients that leaves skin smoother, softer and more radiant.
Through its extensive research into systems biology, Estée Lauder has determined that skin brightness and tone is the result of an amalgamation of many factors. To measure the overall impact of these factors on Asian skin, Estée Lauder Research developed a holistic quantified metric called the 7D Skin Clarity Index.
It evaluated a wide range of faces to identify the seven key parameters that contribute to Asian skin’s clarity and flawlessness. These are dark spot intensity, dark spot contrast, pores, radiance, even tone, anti-sallowness and texture.
According to the company, the new Perfectionist Pro Rapid Brightening Treatment Ferment 3 + Vitamin C Serum achieved a high score using the 7D Skin Clarity Index. It claimed that after a clinical test of 33 Asian women, 97% showed significant improvement after using one bottle.
After one use, 86% of the women said their skin looked more glowing and luminous. After one week, 95% said their skin felt smoother, 91% said their skin looked brighter with renewed clarity and 91% said their skin felt more resilient.
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