CHINA. The Estée Lauder Companies has partnered with China Duty Free Group (CDFG) to unveil its Skin Longevity Institute retail concept at the Global Beauty Plaza (Block C) of the cdf Sanya International Duty Free Shopping Complex.
The store occupies level two of the brand’s latest global flagship and first multi-level experiential store.
The opening sets out a blueprint for the global launch of its Skin Longevity platform at key free-standing and luxury department stores, allowing consumers to experience Estée Lauder’s most extensive and elevated level of services.
The new concept combines luxury service and high-performance skincare science, bringing to life the brand’s Skin Longevity platform. It offers guests the brand’s pioneering age-reversal skincare technology SIRTIVITY-LP through specially developed facial services, as well as its advanced skin analysis tools and Re-Nutriv luxury skincare products.
Estée Lauder Global Brand President Justin Boxford said: “With the launch of the new Skin Longevity Institute store concept, we are doubling down on our commitment to longevity and leading the next frontier of beauty.
“Fusing luxury service and high-science, the Skin Longevity Institute will provide the ultimate elevated Estée Lauder experience for consumers globally through brand-new age-reversal skincare treatments and a fully immersive, multi-sensorial journey, all inspired by our expertise in skin longevity science.”
The Estée Lauder Skin Longevity Institute has private or semi-private cabines and consultation rooms featuring carefully curated lighting, music and room temperature.
Expert estheticians are on-hand to offer customers skincare consultations, using the brand’s most advanced skin diagnostic, the iMatch Skin Analysis Pro. The tool is designed to analyse and develop a customised facial protocol for customers.
Estée Lauder’s certified global skincare specialists have produced four new proprietary facial services, inspired by its skin longevity expertise and SIRTIVITY-LP technology.
These services are developed to address targeted consumer needs, combining Re-Nutriv products and luxury facial tools with massage techniques.
Boxford added: “High-touch service is part of the DNA of the Estée Lauder brand, which started with our founder, Mrs Estée Lauder.
“Our new Skin Longevity Institute concept will continue to bring that same high-touch service to our consumers around the world through our most modern, elevated luxury expression combined with our high-performance products.”
The Skin Longevity Institute is set to open at key locations across Asia and China this summer and autumn, followed by luxury department stores in leading markets across the USA, UK and Europe over the next two years. ✈
