UK. Estée Lauder has extended its lip portfolio with a new line, called High Gloss Plump. It is being launched into travel retail this month.
The product is said to amplify lips, and create the perfect pout, via a non-sticky, comfortable texture. It delivers both volume and shine, according to the company, resulting in a fuller appearance for up to four hours.
This effect is achieved through Lauder’s newly developed Plumping Complex, containing natural ingredients such as ginger root oil, which creates a gentle tingling sensation on application.
Also key is the 3D Optic Pearl Technology, a triple-layer formulation that creates a fuller, multi-dimensional look to the lips.
High Gloss Plump is also said to help skin boost its natural collagen production. Over time it helps lips look and feel smoother, softer, less lined and more toned, according to the company.
Six shades are available: Opal Plump, Melon Plump, Sorbet Plump, Peach Plump, Natural Plump and Toffee Plump.
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