Estée Lauder has introduced Advanced Night Repair Intense Reset Concentrate – the latest addition to its best-selling Advanced Night Repair Range. It is now available in travel retail locations worldwide.
The US beauty house has also introduced a travel retail-exclusive element to the launch with the ‘Travel S.O.S.’ campaign (pictured below at Hong Kong International Airport), targeted at those whose skin looks and feels stressed by travel — or life.
According to the company, Advanced Night Repair Intense Reset Concentrate is a powerful overnight treatment that rescues irritated and stressed out skin in just one hour.
The new formula rescues the skin with a patented stabilised Salicylic Acid + Reservatrol infusion which targets all three phases of irritation and promotes recovery. It also offers concentrated purification technology, which optimises the skin purification process, and Chronolux technology which synchronises the skin’s natural nightly repair functions.
The treatment resets the skin by immersing it in 24-hour hydration, and strengthening its natural ability to protect against external aggressors. The formula includes a multi-molecular weight Hyaluronic Acid Complex, which possesses 15 times the concentration of the Advanced Night Repair serum. It also offers a number of high powered anti-pollution anti-oxidants that neutralise free radicals, and a skin renewing blend of gentle skin refinishers that encourage natural cell turnover.
The results of the clinical tests have been very positive, the company said. The new Advanced Night Repair Intense Reset Concentrate has been proven to remove visible signs of irritation within one hour, and leaves skin hydrated and nourished for 24 hours.
Sensory tests have revealed that 96% of the women felt more comfortable, while 95% said their skin felt more hydrated, calmed, and soothed immediately after using the product. Advanced Night Repair Intense Reset Concentrate comes in a calming fragrance with notes of chamomile, lavender, and hedione.
In collaboration with Globuy This story will also appear in coming days on fast-growing Chinese B2C WeChat social media account Globuy [玩转全球免税], as part of a growing collaboration between Globuy owner Extra-Aile Media in Shanghai and The Moodie Davitt Report. Globuy aims to become “the KOL of Chinese travel retail” and already has a monthly audience of 825k for its WeChat social media account. Globuy aims to connect Chinese travelling shoppers with brands and retailers in the travel sector worldwide by promoting new launches, product availability, promotions and special offers. The Moodie Davitt Report is leveraging its unrivalled access to airport, retailer and brand information to promote the latest travel retail news directly to the Chinese travelling consumer through Globuy. The two companies plan a deepening partnership in the future. |
