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Hilary Rhoda – “one of fashion’s brightest stars” |
US. The Estée Lauder Companies has signed Hilary Rhoda as a new face of the Estée Lauder brand. Rhoda will be featured in advertising campaigns for skincare and make-up from August 2007. She joins Elizabeth Hurley, Carolyn Murphy, Liya Kebede, Gwyneth Paltrow and Anja Rubik, who will continue to represent the leading beauty brand.
“Hilary is one of fashion’s brightest stars,” said Aerin Lauder, Senior Vice President, Creative Director of Estée Lauder. “Her sophisticated all-American look has captivated the attention of the fashion and beauty world in a very short time. Hilary is perfect for Estée Lauder.”
An avid athlete raised in Maryland, Rhoda shot to fame within weeks of moving to New York to pursue modelling. The Spring/Summer 2006 collections in Paris proved to be the turning point in her career. There she was personally cast by Balenciaga’s Nicholas Ghesquiere to appear in his show which officially landed her on the radar screen of fashion’s leaders. She was subsequently featured in that season’s top fashion shows, editorials, as well as the Balenciaga ad campaign photographed by David Sims.
Rhoda has appeared in many shows, including Marc Jacobs, Yves Saint Laurent, Valentino, Narciso Rodriguez, Alexander McQueen, Chloe, John Galliano, Louis Vuitton, Versace, Givenchy, Karl Lagerfeld, Oscar de la Renta, Michael Kors, Stella McCartney, Donna Karan, Carolina Herrera and Ralph Lauren.
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Estée Lauder’s new face “has captivated the attention of the fashion and beauty world in a very short time” |
Rhoda’s image has been captured by many of fashion’s leading photographers and she has appeared on the cover of Italian Vogue and French Vogue and in the pages of fashion publications across North America, Europe and Asia.
Current Estée Lauder models
In addition to Rhoda, Estée Lauder’s current models – Elizabeth Hurley, Carolyn Murphy, Liya Kebede, Gwyneth Paltrow and Anja Rubik — will continue to represent the brand in various global advertising campaigns.
– Elizabeth Hurley, who just re-signed with Estée Lauder for her 13th year, will represent the Resilience Lift Extreme franchise and act as the global spokesperson with Evelyn Lauder for the company’s Breast Cancer Awareness campaign.
– Carolyn Murphy, who has represented the brand since 2001, will debut in a new global campaign for Re-Nutriv, Estée Lauder’s high-end skincare line.
– Liya Kebede, who joined in 2003 and is also a United Nations Goodwill Ambassador for Maternal and Child Health, will be featured in global make-up campaigns.
– Gwyneth Paltrow, who joined the brand in 2004, will continue to represent the Pleasures and Pure White Linen fragrances; and
– Anja Rubik, announced in November 2006, will be featured in campaigns for the Beautiful fragrance franchise as the “Beautiful bride”.
MORE STORIES ON ESTEE LAUDER
Estée Lauder seeks perfection with travel set trio – 19/01/07
Estée Lauder puts nails and cheeks in the spotlight – 15/01/07
Estée Lauder creates new exclusive fragrance sets – 07/12/06
