HONG KONG. The Estée Lauder Companies has signed an agreement with the Lane Crawford Joyce Group for exclusive regional distribution rights to the Jo Malone luxury lifestyle brand in specified markets.
The distribution agreement covers seven Asian markets: Hong Kong, Singapore, China, Taiwan, Macau, Malaysia and Indonesia.
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Jo Malone has inspired a loyal following with its art of fragrance mixing, providing innovative sensorial experiences | |
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“Jo Malone is rapidly establishing itself as a powerful destination for knowledgeable consumers looking for high-end British-Chic“ |
Fabrice Weber President – Asia Pacific Estée Lauder |
The Lane Crawford Joyce Group is one of Asia’s premier international brand forces, representing luxury and fashion brands through a network of distribution, retailing and franchising. The group will work closely with Estée Lauder to strategically position and expand the Jo Malone brand’s presence in the region.
Over the first five years of the agreement, a combination of free-standing retail stores and shop-in-shop concepts will be opened throughout the region. The first store opens this week in Hong Kong at Lane Crawford in the IFC mall. The luxurious 450sq ft setting will incorporate elements from Jo Malone’s flagship store on Sloane Street in London, such as the library-style shelves, the linear glass bottles and the signature gift boxes throughout.
Commenting on the announcement, The Estée Lauder Companies President of Specialty Brands Maureen Case said: “We are very excited about opening Jo Malone in Hong Kong and throughout the region with our retail partner, the Lane Crawford Joyce Group who is the expert purveyor of luxury.
“We anticipate Jo Malone to be received very well. The modern aesthetic of the brand and the iconic packaging will appeal to the discerning consumer in this region,” she added.
Estée Lauder Asia Pacific President Fabrice Weber said: “Jo Malone is rapidly establishing itself as a powerful destination for knowledgeable consumers looking for high-end British-Chic and very tasteful products around the world, whether for self-consumption or for gifts with a classic yet modern twist.
“The Lane Crawford Joyce Group’s unique expertise at operating premium brands’ flagship stores in high-street and high-end malls will most definitely enable Jo Malone to create in this part of the world the undisputable success it has become in the UK,” he enthused.
The Lane Crawford Joyce Group President Bonnie Brooks commented: “We are thrilled to have Jo Malone join our group of distinguished and unique brands, and we look forward to the launch of the brand in Asia later this month.”
ABOUT JO MALONE
Founded in 1994, British lifestyle brand Jo Malone is known for its unique fragrance portfolio and luxury products for the bath, body and home. Currently available in 14 countries worldwide, it was acquired by The Estée Lauder Companies in 1999.
ABOUT THE LANE CRAWFORD JOYCE GROUP
The Lane Crawford Joyce Group, which comprises Lane Crawford, Joyce, Pedder Group – the region’s premier multi-label specialty retailers; and Imaginex and LCJG Distribution Company form the region’s franchise network with a portfolio of major designer and luxury brands. The Lane Crawford Joyce Group is said to be one of the first to enter the China market in the 90’s, and is currently operating in 38 markets with over 450 locations.
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