Estée Lauder has created a new anti-ageing product, Revitalizing Supreme Global Anti-Aging Creme, designed specifically for European consumers. It is being launched this month into travel retail doors in Europe, the Middle East and Africa, with the exception of the UK, where it will be rolled out in March.
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Estée Lauder’s new Revitalizing Supreme Global Anti-Aging Creme begins its European roll-out this month |
Described as a breakthrough, multi-action product, the new creme is said to reactivate the skin’s natural ability to look younger, by anticipating and responding to skin’s changing needs, and by delivering advanced science, nutrients and moisture deep within the skin’s surface.
The creme was developed in response to extensive European consumer studies, which revealed that there were specific modern European women looking for a simplistic approach to beauty, in the form of an advanced multi-tasking creme that anticipates skin’s changing needs. [NB the “Global” element of the product’s name references Estée Lauder’s philosophy that “Every Woman Can Be Beautiful”].
Revitalizing Supreme Global Anti-Aging Creme boasts 10 patents worldwide, and features Lauder’s new IntuiGen Technology. Derived from black bamboo extract, this is claimed to revitalise skin from within, addressing multiple visible signs of ageing by supporting skin’s natural activation of Nrf2, a “master switch” that turns on anti-ageing pathways by supporting skin cells in their natural age-resisting functions.
The formula also features advanced SIRT-1 Technology to help rejuvenate the look of skin by providing cells with the support they need to carry out their natural restorative functions. In addition, the formula contains a barrier-building complex, and a selection of anti-irritants and antioxidants, including vitamin E and caffeine.
According to the brand, in clinical tests, skin was proven to look instantly smoother, clearer, and more radiant, and with continued use in just four weeks, 92% of women showed a significant improvement in their look of firmness. Skin also appeared more compact, supple and revitalised.
Revitalizing Supreme Global Anti-Aging Creme features a lightweight formula and incorporates a scent developed specifically for European women, which includes notes of mandarin, bergamot, tea rose, jasmine, violet, vetiver, sandalwood and vanilla.
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