Estée Lauder worships new Bronze Goddess for summer

Estée Lauder resurrects its limited-edition Bronze Goddess scent for summer 2010


INTERNATIONAL. Estée Lauder will reintroduce its popular, limited-edition Bronze Goddess Eau Fraiche Skinscent to the travel retail channel from April.

The fragrance, inspired by a luxuriant tropical beach under the constant heat of the sun, is said to encapsulate the scent of summer. It is composed around a creamy heart of golden amber.

Bronze Goddess Eau Fraiche Skinscent is presented in a double-walled glass bottle, with a light bronze finish. It is available as a 100ml.

Complementing the fragrance is the Bronze Goddess 2010 Summer Collection. The line – which includes make-up and skincare products – aims to help consumers unleash their inner Bronze Goddess, according to the brand.

The Bronze Goddess Make-up Collection features dramatically bold hues for lips, eyes and nails. The line includes a limited-edition Exotic Lipgloss, in two shades (Wild Orchid and Wild Coral), to act as a vivid accent by combining hot summer shades with perfect summer shine.

The high-shine, sheer coverage gloss glides on smoothly, giving lips a sensual appearance, while the tack-free formula ensures that the gloss provides continuous hydration and feels comfortable throughout the day, Lauder maintains.

Other key items include the limited-edition Bronze Goddess Exotic Bronzing Blush, a shimmering, wildlife-inspired tablet design that comprises two shades – bronze and coral – for perfect sun-kissed, naturally bronzed skin.

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