Luxury fragrances purveyor Euroitalia has introduced Moschino Toy 2 Pearl, a genderless scent sealed in a teddy bear-shaped bottle. The original Toy scent was created in 2014, followed by Moschino Toy 2 in 2018.
Moschino Toy 2 Pearl is bottled in three sizes: 30ml, 50ml and 100ml. Perfumed bath products have also been added to the range: Bath & Shower Gel (200ml tube) and Body Lotion (200ml tube).
Inspired by the seabed and the iridescence of Tahitian pearls, the Toy 2 Pearl fragrance bottle and its box are finished in onyx lacquer. Each piece has a slightly different obsidian sheen pattern, which reflects the distinctive whorls of natural pearls.
Moschino Toy 2 Pearl opens with notes of lemon entwined with aromas of oregano and lemon sorbet. The perfume’s core features hydroponic jasmine with warm notes of sand and freesia. Its base comprises vetiver, cypress and musk.
The Moschino Toy 2 Pearl campaign features supermodel Devon Aoki posing in an ‘aquatic wonderland’. The visuals depict Aoki lounging on a seashell dressed in a mermaid gown.
International Flavors & Fragrances (IFF) Vice President Perfumer – Fine Fragrances Domitille Michalon-Bertier said: “Moschino Toy 2 Pearl is the fundamental element that inspired me in creating the jus. I thought of lemon sorbet, which brings together freshness, addiction, sunshine and the Italian culture. I wanted to create a sparkling, floral and watery perfume. A timeless yet fun fragrance.”
The vegan perfume employs green chemistry, with 94% biodegradable and 44% naturally sourced ingredients.
Intelligent wellness
Moschino focused on ‘mindsets, memories and mood’ to create Toy 2 Pearl. Euroitalia noted: “Certain nodes in the human brain are activated with specific scents and by adopting a neuroscientific approach, the fragrance house reveals the potential of carefully selected ingredients to achieve all-encompassing wellness.
“By recording 2.5 million measurements in the brain and processing the latest scientific data and artificial intelligence techniques, the fragrance house can observe significant activation of brain networks associated with eight emotional and cognitive dimensions.”
This approach is known as the ‘Science of Wellness’ – a programme that combines artificial intelligence, IFF-exclusive ingredients and over 40 years of data on consumer preferences.
Michalon-Bertier explained: “The great thing about artificial intelligence is that it processes all the data we have in an incredibly short time. And it allows us to understand ingredients and how they enhance emotions. Based on this knowledge, artificial intelligence suggests combinations of ingredients that ensure my fragrance boosts specific emotions.
“This approach means perfumers can come up with new paths that would otherwise not be possible. It’s all about an element of surprise. To some extent, artificial intelligence endows me with extra creative power.” ✈
Don’t miss the behind-the-scenes of the Moschino Toy 2 Pearl campaign shoot:
