Ever Rich Duty Free reveals Time Collection in partnership with Kinmen Kaoliang Liquor

Leading travel retailer Ever Rich Duty Free has partnered with Kinmen Kaoliang Liquor (KKL) to exclusively introduce the Time Collection range to travel retail. Featured are two limited editions, Time Collection 6.50 and Time Collection 6.55.

Time for T: The twin collection launched by Ever Rich Duty Free and Kinmen Kaoliang Liquor

KKL is a spirits producer with over 70 years of distilling heritage. The partners said: “The Master Blender hand-selected the right spirits at their peak. Through an extraordinary blend of six spirits with unique character, a symphony of true aromas is revealed. With a combined maturation of 50 years and 55 years, ‘6.50’ and ‘6.55’ showcase layers of complexity and the artistry involved in crafting an exceptional Kaoliang liquor.”

Ever Rich Duty Free President Kevin Chiang (second left) with Kinmen Kaoliang Liquor General Manager Cheng-kang Ting and brand ambassadors at the launch event

This first collaboration between the partners uses the letter ‘T’ on the bottle design to promote Taiwanese flavours to travellers. The letter also symbolises time in Chinese calligraphy. In the packaging, the frosted glass also aims to evoke a moment in time.

KKL said: “The Time Collection is a special expression which brings Taiwan Kaoliang liquor to the world. Ever Rich Duty Free indicated that Kinmen Kaoliang Liquor is one of the most beloved specialty gifts among foreigners. Ever Rich Duty Free has joined forces with KKL, wishing to make friends with world travellers through these two exclusive Kaoliang liquors full of Taiwanese flavour, and to enhance Taiwan’s visibility on the international stage.”

Time Collection 6.50 comes at an ABV of 59.8% and a recommended retail price of NT$1,800 (US$56) for 75cl. Time Collection 6.55 (59.8% ABV) carries a price point of NT$1,950 (US$61) for 75cl. ✈

The world’s only event dedicated solely to the airport food & beverage and hospitality sectors makes a welcome return to the US in June. Please contact The Moodie Davitt Report Associate Director, Events Vincci Chung at Vincci@MoodieDavittReport.com for details.
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