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Daily DOOH Editor in Chief Adrian J. Cotterill, Eye Airports Managing Director Sarah Parkes and Eye Airports Head of Agency Sales Beau Dallon |
UK. Eye Airports has won an international advertising award for an easyJet-branded vinyl corridor wrap it created earlier this year at London Gatwick Airport.
The airport advertising company won in the “˜Best Digital Poster or Street Furniture Implementation’ category at the Daily Digital Out Of Home (DOOH) Awards, which took place in London last week. It developed the wrap in conjunction with communications agency OMD UK, creative agency VCCP, out of home specialists Talon and easyJet.
The year-long campaign has been driving awareness of the airline’s Europe-wide flight offering for business travellers. In what it claimed was a media first, it involved wrapping all three access tunnels at the airport’s South Terminal, alongside revelatory wraps and a series of high-impact digital and static formats.
Eye was also shortlisted, along with Monster Media, in the “˜Best Digital Poster or Street Furniture Implementation’ and “˜Best Interactive/Use of Social Media Deployment’ categories for the Interactive Media Wall it installed at Gatwick. Eye Airports was the only shortlisted nominee with two entries in one category.
Regional airport advertising specialist Airport Partners took over Eye UK – forming Eye Airports – from its Australian owner Ten Network Holdings in February, as reported.
Eye Airports CEO Andrew Walker said “Since Airport Partners took over Eye in February, we have invested heavily in new creative talent. In February the merged companies employed just 39 people, but with significant investment Eye Airports now employs over 70 people, and we are expanding our creative and exciting airport advertising portfolio enormously over the next 12 months.”
The company has 28 airports in its portfolio, including London Gatwick, Manchester and London Stansted Airports. Its win at the Daily DOOH Awards follows on from its success at the 2013 Love Content Awards, where it prevailed in the “˜Digital Out of Home Innovation’ category for its Tesco touchscreen campaign.
It also won the “˜Best Use of Media on the Concourse’ award in The Moodies, the world’s first airport-specific digital, mobile and social media awards, recognising its digital campaign for Canon involving high-definition digital screens and mobile device interaction.
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Eye Airports’ easyJet campaign at Gatwick Airport drove awareness of the airline’s Europe-wide flight offering for business travellers |
