SINGAPORE. The Singapore Flyer, said to be the world’s largest observation wheel, has launched its inaugural promotional campaign at Singapore Changi Airport with airport media specialist EYE.
The campaign, which spans across the main terminals of the airport, is a full combination of EYE’s static, digital and ambient media.
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The Singapore Flyer campaign creates a first impression across the digital arrivals network in the transit area |
Capturing passengers during their full airport journey – from first impressions on arrival through to the final point of departure as they leave the airport – the campaign offers continuous message reinforcement in high dwell-time areas.
At 165m in height the Singapore Flyer offers panoramic views of Singapore and beyond.
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The campaign, through EYE’s pillar wraps, offers continuous message reinforcement at the arrivals meeting hall |
“We are very pleased to be a part of the latest iconic visitor attraction in Asia. Utilising EYE’s media offerings the Singapore Flyer campaign generates excitement and anticipation for visitors to take a ride on the magnificent wheel,” said Eye Singapore General Manager Raju Bhakta.
“This extensive scale campaign creates maximum exposure, top-of-mind awareness and high product recall to the three million arriving passengers during the peak midyear holiday season,” added Bhakta.
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The taxi waiting queue is another high dwell-time area where huge lightboxes can etch an impression on passengers |
For more information contact Raju Bhakta, EYE Singapore General Manager, tel: +65 6854 7653 or e-mail: rajubhakta@eyecorp.com. Visit www.eyecorp.com.
ABOUT EYE
EYE is a leader in digital and innovative out-of-home media offerings. It operates airport, roadside billboard and shopping mall media businesses in Singapore, Indonesia, Australia, New Zealand, Europe and North America. The company is a wholly owned subsidiary of The Ten Group, which operates Australia’s TEN television network.
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