NEW ZEALAND. EZZ Life Science Holdings has teamed up with DFS for the launch of its skincare collection at Auckland Airport.
This latest collaboration, which follows their 2023 partnership debut in Australia, comes amid increasing tourist arrivals from China to New Zealand.
One of New Zealand’s top source markets before the pandemic, Chinese arrivals declined sharply during the COVID-19 period.
The country has now become one of the most popular outbound travel destinations for Chinese travellers after being included in the initial list of approved outbound tourist destinations by the Chinese Ministry of Culture and Tourism last year.
Citing latest official data, EZZ noted that the return of Chinese visitors to New Zealand is faster than those from other countries, with visitor volume recovering to pre-pandemic levels.
EZZ Chairman Glenn Cross commented: “We’re thrilled to expand our collaboration with DFS, building on the success we achieved in Sydney last year.
“Post-COVID, Chinese tourists are increasingly prioritising health and we are excited to present our product range to them alongside other travellers, with such a renowned name in the duty-free retail industry.”
EZZ will roll out seven products at DFS Auckland Airport, including its bestselling Eaoron hydration and anti-ageing solutions, along with its flagship supplement Bone Growth Chews.
Last year the company introduced an exclusive range at DFS’s flagship store in Sydney, highlighting two DFS-exclusive Eaoron packages.
The product launches in both Australia and New Zealand will be supported by billboard advertising campaigns across major airports in both countries.
The recent collaboration represents EZZ’s omnichannel distribution strategy, complementing its presence on eBay, Amazon Australia and over 700 pharmacies, including the recent partnership with Australia’s largest retail pharmacy Chemist Warehouse. ✈
